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Graeme Christianson
Founder and Director

Graeme has been working with global pharmaceutical, medical technology, and diagnostics companies for over 18 years, helping them to translate primary market research findings into action. Graeme’s passion lies in developing new methodologies and approaches to help clients understand what is truly driving customer decision-making and behaviour.


Graeme has completed thousands of interviews with healthcare professionals, patients, and hospital decision-makers, and he has demonstrated expertise in designing and executing complex conjoint, pricing, and other types of quantitative studies. A dedicated supporter of the healthcare market research industry, he has presented papers and posters at Intellus and EphMRA conferences.

Graeme holds a B.S.E. in Chemical Engineering from Princeton University, and he has completed the Burke Institute’s Advanced Moderator Training as well as conjoint training courses run by Sawtooth Software. Born in Canada, Graeme was raised and educated in the United States, where he began his career.  He currently lives in England with his wife and sons.


Medical Technology


  • Aesthetics

  • Anesthesia Delivery Systems

  • Cardiac Pacemakers

  • Cardiac Stents

  • Equipment Servicing / Maintenance

  • Healthcare IT Solutions

  • Imaging Systems

  • Implantable Cardioverter-Defibrillators

  • Maternal and Infant Care Equipment

  • Mechanical Ventilators

  • Orthopedic Implants

  • Spine Implants

Domain Experience


  • Allergy & Immunology

  • Anesthesiology

  • Cardiology

  • Dermatology

  • Emergency Medicine

  • Endocrinology / Diabetology

  • Gastroenterology

  • Geriatic Medicine

  • Hematology

  • Infectious Diseases

  • Intensive Care

  • Neonatology



  • Nephrology

  • Neurology

  • Obstetrics / Gynaecology

  • Oncology

  • Ophthalmology

  • Orthopaedics

  • Pain Management

  • Psychiatry

  • Pulmonology

  • Rheumatology

  • Surgery

  • Urology



Global Expertise


4C Research has successfully executed projects in a wide variety of markets across the globe.  We have a global network of trusted partners who consistently meet our high standards for sampling, fieldwork, and moderation in Africa, Asia Pacific, Europe, the Middle East, North America, and South America.

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